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Monday Morning Memo 11.11.14

Posted By Alison Chludzinski, Tuesday, November 11, 2014

September 2014 Virginia Tech Housing Report

September data holds positive news. Housing is up 18 percent year over year, but multifamily is the driver so far. Rental demand is strong and single family sales of new homes remains weak. 

However, it is only one month of data. Currently, there is much month-to-month volatility in the data, which is expected in multifamily reporting, but not for other sectors. For instance, currently single family housing starts and single family new house sales data were volatile with lots of revisions from the previous months, which is not typical. 

What does this volatility represent? Patience and ardent attention to the data over the next few months will tell. 

As written in previous months, the near-term outlook on the U.S. housing market remains unchanged - there are potentially several negative macro-factors for a robust housing recovery (based on historical long-term averages). Once the economy improves, we should expect to see housing improve as well. Learn more about these factors in the September 2014 Housing Report here.

Each month you can access specific data on new housing starts, existing home sales and construction spending, and feature analysis on overall impact to the economy and your business. These monthly housing reports are provided courtesy of Virginia Tech. Remember to take advantage of all the exclusive industry reports and research available to you as an NAFCD member. Visit the Members Only section of the website to access more reports, username and password required.


Floor Covering News

Driving Productivity and Profitability

By: Kevin Gammonley

Growing your business requires a number of important things, not the least of which is educating your people and building a quality network. Education is key to staying ahead of industry trends and networking is about making connections and building enduring, mutually beneficial relationships. Ask any senior executive, politician, community leader or successful salesperson who has exceled in their career what the keys to their success have been. An overwhelming majority will say that to succeed, you must continually educate yourself and your team and leverage your network. These two things are the catalysts for success.

Facilitating business connections amongst distributors and manufacturers is the most apparent role of the North American Association of Floor Covering Distributors (NAFCD) due to our valued events throughout the year. In addition, a core driver that initially attracts distributors to the association is a desire to learn from other distributors and be exposed to leading-edge training on how to drive productivity and profitability within their distributorship. There are many options for distributors to simply listen to professional speakers, but within NAFCD events, they are exposed to trainers, consultants and educators who specialize in wholesale distribution and/or the flooring and building product industries. The opportunity to learn from these individuals as well as from peers, competitors and trading partners is invaluable.

Read the full distributors' perspective column in the current issue of Floor Covering News.


Visit NAFCD's New Exhibitors at the Annual Convention

With over 150 distributors and 130 manufacture & service providers represented at the 2014 NAFCD Annual Convention, we wanted to take this opportunity to welcome NAFCD's 24 first-time exhibitors to the show!

  • Abet Laminati
  • American OEM Hardwood Floors
  • Artistic Finishes
  • Bboss, Inc.
  • Brazefloor
  • Carlton Hardwood Floors
  • FP Bois
  • Global Market Partners
  • Integra Wood International
  • Johnson Hardwood
  • Kraus Flooring
  • LM Flooring
  • Loxcreen Flooring Group
  • Matek, Inc.
  • Old Wood LLC
  • Prolex Flooring USA
  • Robinson Lumber Co.
  • Schonox
  • Shamrock Plank Flooring
  • Tramex LTD.
  • Unilin Flooring
  • Wagner Meters 
  • WE Cork


Distributor and Manufacturer NAFCD Quarterly Sales Trends Report Available

Distributors Quarterly Sales Trends Report

The NAFCD Distributor Quarterly Sales Trends Report showed that Q3 sales growth rates slowed year/year versus Q2, but September was the strongest month of the quarter highlighting the fact that momentum improved toward the end of the quarter. Initial 2015 forecasts indicate slightly better sales and profit growth for distributors next year with labor levels continuing to increase as confidence in the recovery remains firm.

Manufacturers Quarterly Sales Trends Report

NAFCD manufacturers saw solid growth again in Q3. The NAFCD Manufacturer Quarterly Sales Trends Report showed that manufacturer growth rates on average increased 9 percent in Q3, similar to the growth in Q2 and ahead of the 5 plus percent growth distributors saw in Q3. September was the strongest month during the recent quarter, up nearly 11 percent versus a year ago.


Tags:  2014 annual convention  annual convention  Dallas  Floor Covering News  Monday Morning Memo  nafcd  nafcd + nbmda annual convention  quarterly executive trends 

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2018 NAFCD Annual Convention