The 2022 NAFCD-CTDA Financial Bechmarking Survey is now open! In collaboration with the Ceramic Tile Distributors Association (CTDA), the program is designed to optimize distributor performance in an environment of relentless pressure on profit margins. In 2022, the program looks to provide flooring and ceramic tile distributors with an even broader view of the distribution channel by sharing aggregated financial data across both membership networks.

As a participating distributor, your company will receive complimentary access to the full 2022 NAFCD-CTDA Financial Benchmarking Report, along with your company-specific report.

NAFCD and CTDA have partnered with Benchmarking Analytics, formerly Mackay Research, to provide distributor participants a side-by-side analysis of their performance metrics next to industry averages, allowing for easy identification of areas for improvement and a better understanding of the "best practices" of high performing distribution companies.

How Does Your Company Compare?

The 2022 study will provide the best way for you to more accurately assess performance, identify areas of improvement, uncover new opportunities for growth and support your banking relationships. The report provides a profitability analysis of NAFCD / CTDA members and helps address critical business questions with unprecedented ease, speed and accuracy.

Here are just some of the questions finance analytics can help answer:

• What is the “profitability gap” between High Profit distributors from the rest of the pack?
• What is a competitive gross margin in the flooring distribution industry?
• What type of productivity should I expect out of my employees?
• More importantly, are my payroll expenses in line with industry benchmarks?

How the Survey Works

1. Download and complete the two-page NAFCD-CTDA Financial Benchmarking Survey (Excel).
2. Return the survey to our research partner, Benchmarking Analytics (formerly Mackay Research) via email, fax or mail.
   
3. In return, you will receive a free and confidential Excel dashboard analyzing your results.

Please use the buttons below to download the survey.

Questions on the survey terminology and data? Download the Financial Benchmarking Definitions guide to review as you're completing the survey.

Past Participants

If you participated in NAFCD's Financial Benchmarking Survey in the past, your company will automatically receive a pre-populated survey with your past data.

Protecting Your Confidential Data

NAFCD and Benchmarking Analytics are extremely sensitive to ensuring data confidentiality. Benchmarking Analytics' staff has 30+ years of integrity in dealing with sensitive data from private companies. Not to mention, NAFCD’s commitment to our members to ensure complete confidentiality of your data. NAFCD and Benchmarking Analytics have been conducting financial benchmarking surveys for many years and have never had a data breach. Read our Statement of Confidentiality.

Remember that when you participate in the NAFCD-CTDA Financial Benchmarking Survey...

• Your data is sent to Benchmarking Analytics. It is never viewed by the NAFCD staff or volunteer leaders.
• Your data is aggregated into an Industry Report. Your specific data is never featured outside of the Company Report that only you receive.
• No one from NAFCD or its staff, officers, directors nor committees will have access to individual company operating and financial data. Specific data masking procedures are in place to ensure that no one company's data can be identified from the aggregate industry data being reported.
  
• Your data is safe with NAFCD and Benchmarking Analytics. 

Non-Disclosure Agreement (NDA)

A Non-Disclosure Agreement (NDA) with Benchmarking Analytics is available if your company requires one. View the template NDA. If your company needs an NDA in order to participate in the survey, send a message to surveys@benchmarkinganalytics.com to request that an NDA be put in place between your firm and Benchmarking Analytics.