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NAFCD Strategic Partnerships

Affinity HR Group
NAFCD has partnered with Affinity HR Group, a full service human resources consulting firm specializing in advising small and medium-sized enterprises. Through this partnership, NAFCD members receive discounted prices for services including HR Policies & Procedures, and more. Additionally, all initial consultations are free of charge to NAFCD members.


NAFCD has partnered with Caliper, a talent management firm specializing in employee assessment and talent solutions that align with business strategy. The partnership is designed to make personnel decisions more seamless and precision-based for NAFCD members. Members will benefit from discounts on Caliper’s pre-employment assessment tools and other services that guide distributors and manufacturers in developing their workforces. For more information on member benefits, visit


Cleveland Research Company
NAFCD is partners with Cleveland Research, a highly respected research firm which focuses on the consumer and industrial sectors with specific work related to building products (residential and non-residential), home centers and industrial distribution. Cleveland Research develops the highly popular NAFCD Quarterly Sales Trend Report.

Floor Covering Business to Business Association (fcB2B)
NAFCD is partnering with the Floor Covering Business to Business Association (fcB2B) in an effort to increase the number of flooring distributors sending and receiving electronic purchase orders, invoices and product catalogs from and to both their suppliers as well as their retail customer base. The use of such technology will make distributors more efficient and will lower costs for those flooring distributors who take advantage of the tools.

Industrial Fleet Management (IFM)
Industrial Fleet Management (IFM), the industry leader in fleet consulting since 1973, offers distributors and suppliers a complimentary and comprehensive analysis of their truck leases returning specific cost savings recommendations. This new partnership leverages IFM’s expertise and experience to implement cost savings for members with their fleet under full service leasing.


Institue for Trend Research
NAFCD and partner, the Institute for Trend Research (ITR), have developed a series of customized economic reports produced exclusively for NAFCD members. Delivered four times per year by ITR Senior Economists, the NAFCD Quarterly Economic Trend Report correlates macroeconomic data to specific product categories directly related to the flooring industry.

International Truck®
International® Truck is a leading manufacturer of trucks and has a dealer network throughout the country. Through this new partnership, NAFCD members will receive a rebate from International’s corporate office on top of the purchase price they negotiate with their local dealer on the purchase of trucks from International® simply for being an NAFCD member. This partnership targets members who own their truck fleets.


Mackay Research Group
NAFCD has partnered with the Mackay Research Group to produce the NAFCD Financial Benchmarking Report. This tool provides comprehensive benchmarks and analysis of flooring distributor financial performance. Mackay Research Group's primary objective is to assist small to mid-size distributors achieve robust profitability and financial security. 


Market Insights, LLC

Market Insights, LLC is an independent marketing and market research consulting firm specializing in forecasts, analysis, market research and consulting focused on the North American flooring industry.


National Association of Wholesale Distributors (NAW)
Through its affiliation with the Washington DC - based National Association of Wholesale Distributors (NAW), NAFCD members are kept informed of all government legislation, which could potentially impact their business.


Savings 4 Members
NAFCD – in partnership with Savings 4 Members – powered by BizUnite, has launched NAFCD’s Savings 4 Members. BizUnite is a supplier of discounted business services aimed at helping small businesses reduce costs and increase profitability. Through this new benefit program, NAFCD members can take advantage of discounted services and cost savings initiatives.


As a client of the nation's leading association management company, SmithBucklin, NAFCD is managed by a staff team of association management professionals with extensive knowledge and experience in areas such as marketing, finance, membership and event management. NAFCD’s relationship with SmithBucklin facilitates the implementation of best practices, staff efficiency and reduced operating costs. SmithBucklin’s client roster of other trade associations in the wholesale distribution sector and building product industry provides opportunities for collaboration and idea sharing.

University of Innovative Distribution (UID)
NAFCD provides members with education designed for all personnel working in the wholesale distribution channel with their partnership through the University of Innovative Distribution (UID). With its concentrated four-day format, UID has helped increase the effectiveness of hundreds of NAFCD member employees.

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