NAFCD Awards Program

This individual-based award honors an individual whose long-standing career has made a significant and lasting impact on the flooring distribution industry. This prestigious award recognizes a leader whose contributions span decades of service, innovation, and dedication, shaping the industry and elevating its standards through their vision, influence, and commitment. Note: Individuals may NOT self-nominate.

Criteria

• A minimum of 15 years of experience in any segment of the floor covering distribution channel
• Provided leadership in fostering the ideals and distribution best practices within the channel
• Served as a mentor and example to emerging young leaders
• Worked to strengthen trading partner communications and relationship-building
• Contributed time and energy to the overall industry through volunteerism

2025 Winner: John Sher

John Sher has dedicated his entire career to improving the lives of employees, customers, and industry partners in the flooring industry. He has been responsible for molding the past and present leadership of the Adleta Corporation, including me as the new President of Adleta. He gives back to his alma mater, to his co-workers, and to the community through his work with various charitable foundations. He puts the needs and wants of others ahead of his own needs.

He began his career with Armstrong in Oklahoma before being moved to San Francisco and finally New York as a field sales rep. He was hired away from Armstrong by Gunn Distributing as Armstrong Residential Sales Manager before transitioning to William R Moore in an acquisition. Adleta acquired William R Moore in 1983, and John became the sales manager of Adleta for the Arkansas branch. He moved to Dallas in 1989 to become the Vice President of Residential Sales. In 1997, he was instrumental in the acquisitions of Slaughter Distributing, Lelightner, and Interstate Supply to make Adleta a distribution powerhouse serving Texas, Oklahoma, Arkansas, and Louisiana. In 1998, John assisted in the acquisition of Patterson Distributing, expanding Adleta into Tennessee and Mississippi. In 2002, he became Senior Vice President of Sales for Adleta, where he oversaw all sales, leading the company to $100,000,000 in annual sales. In 2005, he was promoted to Executive Vice President, where he oversaw all sales, marketing, and product, and was being groomed by John Snyder as the heir apparent for the next President.  A position he accepted in 2008. He led the Adleta Corporation as President until 2024, when he semi-retired but remained as Special Counsel to the new leadership team. During his time as President, he also served as President of Bravo Services, a consortium of US Flooring Distributors providing manufacturers with Nationwide coverage. Throughout his career, he recruited no fewer than 20 students to the University of Arkansas. He also served on many boards and councils for the University of Arkansas.

This individual-based award honors a current member of the NAFCD Board of Directors whose term is expiring and has demonstrated outstanding leadership, dedication, and service to the association. This award recognizes individuals who have made important contributions to the strategic direction, governance, and long-term success of NAFCD through their active and engaged board participation.This does not require submissions, awards are given to expiring board members each year.

This individual-based award recognizes an individual who has demonstrated exceptional commitment, leadership, and impact within the association over the past year. This award honors a member who has gone above and beyond in advancing NAFCD’s mission, actively participating in association initiatives, and contributing to the overall strength and success of the organization. Note: Can be self-nominated.

Criteria

• Active Involvement - Consistent participation in organization activities, programs, and events. Active membership in committees, task forces, or leadership roles.
• Contributions to Organizational Growth - Significant impact on the organization’s development, programs, or services. Contributes innovative ideas or solutions that benefit the membership. Achievements and contributions that have made a meaningful difference in the past 12 months.
• Support of Fellow Members - Acts as a mentor, resource, or collaborator for other members. Fosters a sense of community and connection within the organization.

2025 Winner: Dennis Mohn

Dennis Mohn has over 40 years in the flooring Distribution and Manufacturing Management positions, including laminate, vinyl flooring planks and carpet. Mohn is also a past NAFCD Board Member for over 20 years. He has served as high as Vice President before leaving for a NATIONAL Manufacturing position as Vice President of Sales. For NAFCD, Mohn has recommended several candidates for the board, and is an excellent member overall. 

This company-based award will be issued to both a supplier and a distributor, recognizes a company that has made outstanding contributions to the advancement and well-being of the flooring distribution industry. This award honors those who have demonstrated a deep commitment to service, advocacy, and support of the industry through their time, expertise, and resources. Note: Companies may NOT self-nominate.

Criteria

• Industry Leadership and Contribution - Demonstrates leadership that advances the industry’s growth, reputation, and professional standards. Actively contributes expertise, resources, or innovation to benefit the broader industry.
• Active involvement in industry associations, committees, advocacy efforts, or educational initiatives.
• Commitment to Professional Development - Invests in employee training, certification, and leadership development that elevates industry professionalism.
• Community and Industry Engagement - Supports charitable, civic, or community activities that reflect positively on the industry. Participates in outreach or partnerships that enhance the industry's role in the community 

This company-based award will be issued to both a supplier and a distributor, recognizes a company within the flooring distribution industry that has made a meaningful and positive impact on their local or global community through charitable work, volunteerism, or social responsibility initiatives. Note: Companies may self-nominate.

Criteria

• Demonstrated Community Impact - The company’s efforts have made a measurable and meaningful difference in its local community, addressing real needs and delivering tangible outcomes.
• Employee Engagement - The company actively involves its employees in community service efforts through volunteering, internal initiatives, or incentives that foster a culture of giving back.
• Leadership Commitment - Community service is embraced at all levels of the organization, with clear support from leadership and integration into the company’s values or long-term strategy.

2025 Winner: All South Foundation

Founded in 2009, the Good Samaritan Foundation provides last-resort financial assistance to individuals and families in need. Since its inception, the Foundation has donated over $1.3 million to charitable organizations across the Carolinas, Louisiana, Tennessee, and Virginia. In 2024 alone, the Foundation set a new record, giving over $280,000 to organizations in need. GSF’s long-term model of giving—disbursing only the earnings from its fund while preserving the principal — ensures that its support for communities will endure for generations. It’s a model built on vision, discipline, and a deep commitment to lasting impact.

The Foundation was created by a group of business leaders who wanted to leave a legacy beyond success in their careers and business. Among them are Todd Good, President of All South Flooring, and Greg Capell, Vice President. Their leadership has been essential to the Foundation’s success. Their hands-on involvement in organizing events, managing the fund, and vetting partner organizations reflects a deep, personal commitment to community service. Their leadership ensures that the Foundation operates with integrity, financial stewardship, and long-term vision. 

The organization has no operating overhead, with all services — including financial management donated by volunteers — further ensuring that nearly every dollar earned goes directly to those in need.

All South Flooring has cultivated a culture of service that extends across its organization. Employees and industry partners are invited to participate in charitable events such as golf outings and fundraising dinners. These events foster fellowship and industry camaraderie while supporting the Foundation’s mission. 

This is not just a top-down initiative — community service is a shared value, embraced and promoted by everyone at All South Flooring and by those who work alongside them, including vendors and customers.