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NAFCD Quarterly Flooring Trend Reports
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As part of a year-long partnership with Market Insights, LLC, NAFCD has been sharing flooring market data with our members each quarter. This quarter, we are pleased to release our first series of county-level market data of flooring sales dollars (at distributor sell price) per flooring product category and store counts of key retail types per geography.

This County Market Report also includes a report format that indicates market size by metro area, state, and region and per market segment for the total flooring market, as well as the following product-specific sub-reports:

  1. Resilient Flooring - Sheet & Tile
  2. Laminate Flooring
  3. Wood Flooring
  4. Ceramic Tile
  5. Carpet Broadloom & Carpet Tile

The Total Flooring Report, as well a the five sub-reports, is available exclusively to NAFCD members. View the reports here.

About Market Insights, LLC

Market Insights, LLC is an independent marketing and market research consulting firm specializing in forecasts, analysis, market research and consulting focused on the North American flooring industry. Market Insights, LLC was founded in 1997 by Santo Torcivia who is a veteran of the flooring industry. Before founding his firm, Santo was employed for sixteen years by Mannington Mills lastly as Vice-President of Business Analysis & Planning. Prior to Mannington Mills, Santo Torcivia was employed by American Bank & Trust Co. of PA (now part of Wells Fargo bank) as Vice-President of Marketing & Business Analysis. Santo is also a Contributing Editor with Floor Focus magazine with whom the US FLOOReport is jointly published annually, and he publishes articles regularly in the magazine. With a background in both finance and marketing along with its many flooring industry connections, Market Insights is uniquely positioned to provide NAFCD distributor and supplier members with effective and insightful solutions, analysis and strategies for the increasingly competitive flooring market.

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