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NAFCD Financial Benchmarking Report
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2019 NAFCD Financial Benchmarking Survey Is Closed

If you cannot measure it, you cannot improve it!

The 2019 NAFCD Financial Benchmarking Survey is closed. Thank you to all companies that participated. The report will be available soon.

The 2019 Report provides a profitability analysis of NAFCD members designed to understand the “best practices” of floor covering distributor companies. This financial benchmarking tool addresses critical business questions with unprecedented ease, speed and accuracy.

The Report is organized into a number of sections, each designed to assist management in a specific area of inquiry. These sections include an executive summary, sales volume analysis, product focus analysis, imported product analysis, market size analysis, trend analysis and more.

Answer questions like:

  • What is the “profitability gap” between high profit distributors and other distributors?
  • What is a competitive gross margin in the floor covering distribution industry?
  • What type of productivity should a distributor expect out of their employees?
  • Are operating expenses in line with industry benchmarks?

All NAFCD distributor participants received: 

  • 2019 NAFCD Industry Benchmarking Dashboard - Based on actual distributor data, this customizable report provides industry averages across a variety of metrics and includes text that explains what the results mean.
  • How Financial Benchmarking Works - This document tells distributors exactly what to do next with this data.
  • NAFCD Individual Company Benchmarking Dashboard - Distributors who submitted data receive an Individual Report featuring their exact data to make benchmarking even easier. The report provides distributors with a visual view of strengths and weaknesses compared to other NAFCD distributors.

If you have any questions or concerns, please reach out to us at Feedback and recommendations to further enhance this member service are always welcome. You may also contact our partner, Mackay Research Group, with questions at


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