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NAFCD Financial Benchmarking Report
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2019 NAFCD Financial Benchmarking Report Is Now Available

If you cannot measure it, you cannot improve it!

The 2019 NAFCD Financial Benchmarking Report is now available to participating distributors. Thank you to all companies that participated. The 2020 Financial Benchmarking Survey will open in April of next year. If you're interested in participating, complete the form at the bottom of the page and you'll be notified once the survey is open.

The report allows participants to compare business practices and performance standards of their company and that of other distribution firms in the industry. The results of benchmarking can help NAFCD members run their businesses more efficiently and profitably.

All distributor survey participants received the 2019 NAFCD Industry Benchmarking Dashboard, a customizable report delivered in Excel and based on actual distributor data that provides industry averages across a variety of metrics and includes text that explains what the results mean.

The report helps to answer questions like:

  • What is the “profitability gap” between high profit distributors and other distributors?
  • What is a competitive gross margin in the floor covering distribution industry?
  • What type of productivity should a distributor expect out of their employees?
  • Are operating expenses in line with industry benchmarks?

All NAFCD distributor participants also received: 

  • How Financial Benchmarking Works - This resource assists distributors with how they can utilize this data to better manage their business and plan for the future.
  • NAFCD Individual Company Benchmarking Dashboard - Distributors who submitted data received an individual report featuring their exact data to make benchmarking even easier, as well as a visual view of strengths and weaknesses compared to other distributors.

If you have any questions or concerns, please reach out to us at Feedback and recommendations to further enhance this member service are always welcome. You may also contact our partner, Mackay Research Group, with questions at


Participate in the 2020 Financial Benchmarking Survey

Interested in participating next year? Please complete the following form and we will reach out to you when the survey is open.

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