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NAFCD Financial Benchmarking Report
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2018 Report Coming Soon

If you cannot measure it, you cannot improve it!

The 2018 NAFCD Financial Benchmarking Survey is closed. Thank you to all companies that participated. The 2018 report will be available to participating companies soon.


Download the 2017 NAFCD Financial Benchmarking Report

NAFCD members can access the 2017 Financial Benchmarking Report by clicking on the links below. Members must be logged in to view.

This past year, NAFCD's Board of Directors made the enhancement of this program a top strategic initiative. We changed our partner, the length of the survey, the format of the report and even the name. We added a variety of features that make distributor participation in the survey easier and faster while providing a completely customizable and user-friendly industry report.

All NAFCD distributor survey participants received: 

  • 2017 NAFCD Industry Benchmarking Dashboard - Based on actual distributor data, this customizable report provides industry averages across a variety of metrics and includes text that explains what the results mean. The full version of the dashboard is available for members to download here. Members must be logged in to view.
  • One page brief on the 2017 Industry Report: How Financial Benchmarking Works - This document tells distributors exactly what to do next with this data.
  • NAFCD Individual Company Benchmarking Dashboard - Distributors who submitted data receive an Individual Report featuring their exact data to make benchmarking even easier. The report provides distributors with a visual view of strengths and weaknesses compared to other NAFCD distributors. A sample of this report can be found here, available for members only. Members must be logged in to view.

If you have any questions or concerns, please reach out to us at Feedback and recommendations to further enhance this member service are always welcome. You may also contact our partner, Mackay Research Group, with questions at


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11/6/2018 » 11/8/2018
2018 NAFCD Annual Convention