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NAFCD Financial Benchmarking Survey
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2018 Survey Now Open!

If you cannot measure it, you cannot improve it!

NAFCD has officially opened the 2018 NAFCD Financial Benchmarking Survey (formerly called the Profit Analysis Report/Survey or "PAR") designed to optimize distributor performance in an environment of relentless pressure on profit margins.

The NAFCD Board of Directors has identified enhancement of this program as a top priority for the year. These enhancements include:

  • We have shortened and simplified the survey; it is now just two pages. We challenge you to complete the first page in 12 minutes, and simply attach an income statement and balance sheet for page 2.
  • We have added more definitions so that you better understand which data falls into which bucket. Please note our Benchmarking Definitions document.
  • A user-friendly, easy-to-read final report, featuring an Excel dashboard that allows you to slice and dice data the way you want it. View a screenshot here.

Mackay Research Group has been selected as our partner due to their history and success administering industry benchmarking reports as well as their user- friendly model that will bring added-value to the 2018 report. Watch the video below and learn what's new in the NAFCD Financial Benchmarking Survey and why flooring distributors everywhere should participate.


The 2018 study will provide the best way for you to more accurately assess performance, identify areas of improvement, uncover new opportunities for growth and support your banking relationships.

Please use the buttons below to download either the PDF or Excel versions of the survey.

“The value is to understand how the industry is doing as compared with our company. When I compare myself to the industry, am I close, below or am I above? It also helps facilitate conversations with others to learn how to improve our business results.  That is the most important data.”

Scott Roy, Gilford Johnson

How the survey works:

  1. Download and complete the two-page Financial Benchmarking Survey (PDF or Excel).
  2. Return the survey to our new benchmarking partner, Mackay Research Group by  May 31.
  3. In return, you will receive a free and confidential Excel dashboard analyzing your results. No one at NAFCD headquarters will have access to your results. Please note our  Statement of Confidentiality.

We hope you will take advantage of this valuable member benefit.

Your confidentiality is guaranteed; your individual company results will be sent directly to you from Mackay Research Group. Participant data will be aggregated in a way that prevents identification of any individual company in the final report.

If you have any questions or concerns, please reach out to us at Feedback and recommendations to further enhance this member service are always welcome. You may also contact our partner, Mackay Research Group, with questions at


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11/6/2018 » 11/8/2018
2018 NAFCD Annual Convention